Video Game Industry Lessons For Product Managers
So I can only speak for myself, but back in the day I used to be somewhat good at video games - you know, the primary standalone game units that you could just find in arcades. Since that time, I've attempted to keep up with the home game consoles, but I must confess to having lost my abilities.
These days I need to confine myself to an occasional run at Half-Life only to reassure myself that I still have it. Which brings up an interesting point, would not be-be right to be a product manager in a video game company?
If you are the sort of person who's easily impressed by significant numbers, then try this one out for size. The video game Grand Theft Auto IV earned over $300M in one day when it was published. That was twice what the latest Batman movie brought from the day that it opened Buy NBA 2K18 MT.
The cost and complexity of creating games are rising with each new release. Oh, and you can imagine exactly how fickle gaming customers are - one lousy version and your product line could be done for.
Success in the video game industry is dependent upon a mix of solid risk management and informed research and development. This portion of the business won't ever change. However, how video games are offered and how they're being distributed is undergoing a fundamental change that's affecting all merchandise managers.
These days I need to confine myself to an occasional run at Half-Life only to reassure myself that I still have it. Which brings up an interesting point, would not be-be right to be a product manager in a video game company?
If you are the sort of person who's easily impressed by significant numbers, then try this one out for size. The video game Grand Theft Auto IV earned over $300M in one day when it was published. That was twice what the latest Batman movie brought from the day that it opened Buy NBA 2K18 MT.
The cost and complexity of creating games are rising with each new release. Oh, and you can imagine exactly how fickle gaming customers are - one lousy version and your product line could be done for.
Success in the video game industry is dependent upon a mix of solid risk management and informed research and development. This portion of the business won't ever change. However, how video games are offered and how they're being distributed is undergoing a fundamental change that's affecting all merchandise managers.
One new model for video game makers entails online subscription offerings. Inside this product offering, users can download the game code at no cost, and then they pay a monthly fee to be permitted to connect to servers which generate the game playing environment where all readers can play at precisely the same time find more.
Among the most significant video game produces, Activision Blizzard, already generates more than $1B in revenue and more than $500M in gain from the World of Warcraft subscription company. That is the wave of the future.
Another new focus is what gambling experts are calling the "casual" market. This is the way video game merchandise managers are attempting to expand their potential customer base - they're trying to create products that appeal to game players who do not have a great deal of time to learn complicated rules. One of the better examples of a favorite casual game is Guitar Hero.
Another crucial decision that video game merchandise managers will need to make would be to select which game console they'll develop games for.
Among the most significant video game produces, Activision Blizzard, already generates more than $1B in revenue and more than $500M in gain from the World of Warcraft subscription company. That is the wave of the future.
Another new focus is what gambling experts are calling the "casual" market. This is the way video game merchandise managers are attempting to expand their potential customer base - they're trying to create products that appeal to game players who do not have a great deal of time to learn complicated rules. One of the better examples of a favorite casual game is Guitar Hero.
Another crucial decision that video game merchandise managers will need to make would be to select which game console they'll develop games for.